{"id":4,"date":"2018-04-19T19:00:44","date_gmt":"2018-04-20T00:00:44","guid":{"rendered":"https:\/\/catherineconroy.net\/?page_id=4"},"modified":"2025-04-07T14:36:59","modified_gmt":"2025-04-07T19:36:59","slug":"home","status":"publish","type":"page","link":"https:\/\/catherineconroy.net\/","title":{"rendered":"Home"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;%22Catherine Conroy%22&#8230;&#8221; module_id=&#8221;page-header&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;40px|||&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u00a0 \u00a0 \/ <img decoding=\"async\" style=\"margin: 0 auto; display: block;\" src=\"\/wp-content\/uploads\/2015\/11\/catherine-conroy-logo2.png\" alt=\"\" \/><\/p>\n<div class=\"bg-container\" style=\"max-height: 29vw;\">\n<p class=\"p1\"><span class=\"s1\">Catherine Conroy is a classically trained business to business (B2B) Industrial Marketing professional who has spent the last 30<\/span><span class=\"s2\">\u00a0plus <\/span><span class=\"s1\">years, working for four<\/span><span class=\"s2\">\u00a0<\/span><span class=\"s1\">market leading corporations <\/span><span class=\"s3\">(Wesco, <\/span><span class=\"s2\">Panduit<\/span><span class=\"s3\">, <\/span><span class=\"s1\">Cabot Microelectronics \/ Entegris, and Nalco \/ Ecolab) <\/span><span class=\"s2\">that operate within the Data Center, Communications, Security, Electrical, Industrial Automation, <\/span><span class=\"s1\">Semiconductor, Specialty Chemical, Utility and Environmental <\/span><span class=\"s2\">S<\/span><span class=\"s1\">ervices (water, hygiene, energy) industries.<\/span><\/p>\n<p>Catherine is a strategic Marketer accustomed to selling solutions and services into fast paced industries, with demanding, sophisticated &amp; technical customers, where quality, consistently and performance are mission critical and cost of ownership an essential driver of value.<\/p>\n<p>Catherine\u2019s extensive global experience, fluency in multiple languages and communication styles has been gleaned through decades of studying, living &amp; working abroad. She is a valued advisor to senior leaders and \u201cgo to\u201d person to create and launch strategic Marketing Communications platforms that enable organizations (ranging from start-ups to Fortune 500), to achieve their next level of growth in highly competitive global markets.<\/p>\n<p>She is respected for driving awareness, breakthrough thinking, disruptive marketing strategies, superior communication skills, collaborative leadership &amp; alliance-building. Her functional expertise includes: Creation of customer-specific marketing strategies, branding [corporate, product &amp; employee], digital communication [web &amp; social], event marketing, lead generation, marketing operations and management of external agencies.\u00a0<\/p>\n<p>Catherine now heads up the Marketing, Communications, Marketing Operations and Brand Strategy team at Wesco International, a $23 Billion dollar global corporation.<\/p>\n<p>Some examples of Catherine\u2019s past portfolio experience in the Semiconductor industry are featured below:<\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/catherineconroy.net\/wp-content\/uploads\/2015\/11\/conroy-portrait.jpg&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]&nbsp;<br \/>\n[\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#eaeaea&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#757575&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;40px|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Digital Portfolio<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; module_id=&#8221;corporate-branding&#8221; _builder_version=&#8221;4.16&#8243; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/ZLysFk85Rbo?list=PLxus4ZsJEaxruchBFMbiMTHLK90aIQjG0&#8243; module_class=&#8221;columnA&#8221; _builder_version=&#8221;4.16&#8243; custom_css_main_element=&#8221;margin-top:-1px !important;&#8221; global_colors_info=&#8221;{}&#8221;]&nbsp;<br \/>\n[\/et_pb_video][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Corporate Branding&#8221; module_class=&#8221;columnB&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px|||&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"bg-container\" style=\"max-height: 31vw;\">\n<h1>Corporate Branding<\/h1>\n<p class=\"p1\"><span class=\"s1\">\u201cI AM Cabot Microelectronics\u201d Video Series \u2013 Dozens of videos featuring Cabot Microelectronics\u2019 employees talking about their roles at the company and how they add value to customers and the company. Campaign goals were many, including: Corporate Brand Building, Employee Engagement, Recruitment and Customer Satisfaction. Campaign results exceeded all established metrics as measured by customer and employee surveys as well as the recruitment of key staff members<\/span><\/p>\n<p class=\"p2\"><span class=\"s2\">The second example of Corporate Branding was the complete renovation of the global world headquarters entranceway.\u00a0<\/span><span class=\"s3\">The Corporate Discover campaign was utilized as the artistic element.<span class=\"Apple-converted-space\">\u00a0 <\/span>The \u201cDiscover\u201d theme originated as a value proposition for all stakeholders (i.e. When you work with Cabot Microelectronics you \u201cDiscover &#8211; Innovation, Partnership, Experience &amp; Knowledge\u201d).<span class=\"Apple-converted-space\">\u00a0 <\/span><\/span><span class=\"s1\">The entrance was redesigned to reflect the global market leading and innovative nature of the company and included an artistic rendering of the company history.<span class=\"Apple-converted-space\">\u00a0 <\/span>Jumbo TV screens were also installed, with a sophisticated communication system where high definition video messaging could be changed instantly or video streamed live.<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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_builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/Ruv3s3E8nhM&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]&nbsp;<br \/>\n[\/et_pb_video][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Trade Show Videos&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px|||&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"bg-container\" style=\"max-height: 350px; height: 31vw;\">\n<h1>Trade Show Videos<\/h1>\n<p class=\"p1\"><span class=\"s1\">A series of looped videos with music, subtitled in several languages featured at Cabot Microelectronics\u2019 trade show booths throughout Asia. The goal was to provide a visual understanding of the company\u2019s global capabilities and leadership. Result: Well received by a multi-lingual audience who were able to capture the intended message in a large noisy trade show venue<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Digital Product Marketing&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px|||&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"bg-container\" style=\"max-height: 350px; height: 32vw;\">\n<h1>Digital Product Marketing &amp; Social Media<\/h1>\n<p class=\"p1\"><span class=\"s1\">Semi-Sperse\u2122 W2000 Video celebrated the 200<\/span><span class=\"s2\"><sup>th<\/sup><\/span><span class=\"s1\"> million gallon sold of one of the company\u2019s most successful products.<span class=\"Apple-converted-space\">\u00a0 <\/span>The video was but one element of a broad integrated marketing communications campaign.<span class=\"Apple-converted-space\">\u00a0 <\/span>The second example demonstrates how the company\u2019s social media platform (Twitter, LinkedIn Facebook, etc.) was leveraged as part of another integrated multi-level promotion to launch the iDiel\u2122 D9225 product line (Banner ads were featured).<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; 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global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/catherineconroy.net\/wp-content\/uploads\/2015\/11\/iphonemycmc.jpg&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]&nbsp;<br \/>\n[\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Marketing Operations&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px|||&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"bg-container\" style=\"max-height: 325px; height: 34vw;\">\n<h1>Marketing Operations<\/h1>\n<p class=\"p1\"><span class=\"s1\">As a life longer learner Catherine enjoys<\/span><span class=\"s3\">\u00a0leveraging <\/span><span class=\"s1\">cutting edge tools to support the revenue growth strategies of the business. Catherine has owned and implemented the following:<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Corporate Web Site \u2013 www.cabotcmp.com<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Password Protected Customer Extranet &#8211; MyCMC<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Digital Asset Management System<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Market Intelligence System<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Customer Relationship Management System (CRM)<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Customer Satisfaction Survey Process<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Sales Force Value Selling Training<\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/catherineconroy.net\/wp-content\/uploads\/2015\/11\/macbook-realistic-mockup3.jpg&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]&nbsp;<br \/>\n[\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Customer Training&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px|||&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"bg-container\" style=\"max-height: 350px; height: 31vw;\">\n<h1>Customer Training<\/h1>\n<p class=\"p1\"><span class=\"s1\">A series of technical videos showcasing Cabot Microelectronics\u2019 Application Engineers who address the top ten most requested customer pain points related to the mixing and handling of chemical mechanical polishing (CMP) slurries. 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"bg-container\" style=\"max-height: 370px; height: 31vw;\">\n<h1>Employee Engagement Campaign<\/h1>\n<h3><\/h3>\n<p class=\"p1\"><span class=\"s1\">The Corporate Discover campaign was leveraged to support the goal of improving employee engagement.<span class=\"Apple-converted-space\">\u00a0 <\/span>Large high resolution images of many Cabot Microelectronic employees, from all over the world, were created and featured in major hallway traffic areas of all company office buildings worldwide.<span class=\"Apple-converted-space\">\u00a0 <\/span>Images were changed every four months with new employees and design.<span class=\"Apple-converted-space\">\u00a0 <\/span>This campaign was tremendously successful with employees.<span class=\"Apple-converted-space\">\u00a0 <\/span>It was also an extremely effective external branding campaign as visitors (customers and suppliers) often commented on the images. <\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Summary of Achievements<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;|50px||&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><span class=\"s2\"><i>Revenue &amp; Brand growth:<\/i>\u00a0Supported double-digit revenue growth by developing dozens of global branding\/sales campaigns that also increased customer brand awareness by 40%.<\/span><\/li>\n<li><span class=\"s2\">Strategic Communication: Championed revision of Corporate Mission, Vision and Brand position strategy and launch to customers and employees worldwide.<\/span><\/li>\n<li><span class=\"s2\"><i>Global Savvy:<\/i>\u00a0Valued C-Suite advisor on doing business globally.\u00a0 Expat experience, international education, and Bilingual fluency.\u00a0 Extensive experience in the creation and execution of country specific Marcom strategies to launch and grow products &amp; services in North America, Latin America, Asia, and Europe.\u00a0<\/span><\/li>\n<li><span class=\"s2\"><i>External Communication:<\/i>\u00a0Revitalized corporate website and created customer extranet utilizing a \u201cself-service\u201d model and improved customer satisfaction scores by 25% within a 2 year period.<\/span><\/li>\n<li><span class=\"s2\"><i>Digital Marketing:<\/i>\u00a0Architected social media\/digital strategy that resulted in SEO improvement moving company\u2019s top 25 key words from Google page 5 to owning page 1.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;|50px||&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><span class=\"s2\"><i>Voice of Customer:<\/i>\u00a0Designed\/implemented \u201cVoice of Customer\u201d survey\/measurement strategy and improved customer satisfaction scores by 25%.<\/span><\/li>\n<li><span class=\"s2\"><i>Internal Communications:<\/i>\u00a0Developed 50+ courses linking corporate brand goals with intercultural communications awareness and presented to more than 1,000 employees in 7 countries.<\/span><\/li>\n<li><span class=\"s2\"><i>Talent Acquisition:<\/i>\u00a0Leveraged social media platforms including brand recruitment videos to meet aggressive hiring goals for \u201cworld class\u201d scientists, saving company more than $300K in one year in recruitment fees.<\/span><\/li>\n<li><em><span class=\"s2\"> Marketing Stack &#8211; <\/span><\/em><span class=\"s2\">Selected, designed and\u00a0<\/span><span class=\"s2\">Implemented<\/span><span class=\"s2\">\u00a0CRM system (Oracle).\u00a0 Refined Marketo implementation by documenting process, training and alignment to CRM system &#8211; improving MQL to Sales win time by 40% and increasing pipeline by 70%.\u00a0<\/span><\/li>\n<li>Education: MBA, International Marketing, Thunderbird;<span class=\"Apple-converted-space\" style=\"font-size: 14px;\">\u00a0 <\/span><span style=\"font-size: 14px;\">&amp; BS\/BA International Finance\/Spanish, University of Illinois &amp; University of Barcelona, Spain<\/span><\/li>\n<li>Fluent in Spanish; Proficient in Portuguese, Six Sigma Green Belt; Multiple Patent Award Innovations; team recipient for Malcolm Baldrige Award, Marketing &amp; Communications.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||10px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;50px|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Who is Catherine Conroy?<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; hide_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||20px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;I am an Expert Communicator.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe066;||divi||400&#8243; icon_color=&#8221;#c4c4c4&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u00a0I like to explain, to describe, to host, to speak in public, and to write. Communication is my theme at work. I feel a need to help communicate a company\u2019s value \u2013 to bring it to life, to energize employees, engage customers and create excitement!<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;I am a Strategic Thinker.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe038;||divi||400&#8243; icon_color=&#8221;#c4c4c4&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Marketing is the glue that holds a company&#8217;s long term strategy on track. \u00a0A well-focused marketing strategy allows you to sort through the clutter and find the best route to value creation. \u00a0Strategic thinking is not a skill that can be taught. It is\u00a0a distinct way of thinking, a special perspective on the world at large, one that has allowed me\u00a0to see patterns where others simply see complexity.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||20px|&#8221; custom_css_main_element=&#8221;padding: 40px !important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;I am an Activator.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe06e;||divi||400&#8243; icon_color=&#8221;#c4c4c4&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;10px|10px|10px|10px&#8221; animation=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]\u201cWhen can we start?\u201d This is a recurring question in my life. I am\u00a0impatient for action. \u00a0Only action can make things happen. Only action leads to performance.\u00a0 Many fail because they simply never start&#8230;<br \/>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;I am an Interculturalist&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe08b;||divi||400&#8243; icon_color=&#8221;#c4c4c4&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]I find differences in people interesting. Working with a variety of people, cultures and languages is exciting because of the tremendous variety and great complexity. \u00a0While many run from the challenges of working across cultures, I embrace it with all my heart!<br \/>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;I am Futuristic&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe072;||divi||400&#8243; icon_color=&#8221;#c4c4c4&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]\u201cWouldn\u2019t it be great if . . .\u201d I am the kind of person who loves to peer over the horizon. 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